Recall that Apple has begun work on a TV two years ago, but the late CEO Steve Jobs (Steve Jobs) did not support the idea of starting such a device, referring to the fact that most operators do not have national coverage, the source said.
In this case, Apple already sells a set-top value of 99 dollars, called Apple TV, which supports service Netflix and other content types. It is not clear whether the new device from Apple have the same hardware foundation or greatly differ from him.
If the device is comparable to the existing in functionality and price, it is unknown what the business model of Apple chooses to convince subscribers of cable TV companies to buy the console. After all subscribers, most likely, it will be rented for a small nominal monthly fee. It is not clear yet, and how you will be mutual between Apple and the cable companies will suit you here is the scheme by which the vendor shares revenue with mobile operators from sales of iPhone.
A commercially available consoles, Apple since 2007, without making revolution in the market. In March 2012, was presented the third generation of Apple TV: the device has a faster processor, increased RAM, support for 1080p and "moved" to a newer version of the platform - iOS 5.1. Apple TV was originally based on the platform of Mac OS X - the operating system iOS has its basis from the second generation.
In the event that Apple's TV market, and the company will have to compete here with Google, which in May 2010 provided a platform for creating Google TV set-top boxes and televisions. In June 2012 it was announced that the company developed a set-top is presented to the Federal Communications Commission (FCC) has to obtain a permit.
Google already has the appropriate IPTV-license from the regulatory authorities of Missouri and Kansas. STB from Google provides the connection with various types of connections, including Wi-Fi, IR, USB, ethernet, HDMI, and even coaxial cable. Production unit engaged Humax.